File DA-018 View as Markdown

Meta Pixel

fbq('trackCustom', 'DoubleAgentClassified', fields);   // then 'DoubleAgentFinal'

Held back for bots with p ≥ 0.8: Purchase, Lead, CompleteRegistration, AddPaymentInfo, InitiateCheckout, Subscribe, StartTrial. AddToCart is never held back.

doubleagent.push('init', { block: { adConversions: 'bot+agent' } });   // also unverified agents

TikTok and Google Ads get the same treatment automatically.