BidMachine Ad Exchange: card of 2026-10-01

Interfaces

Capabilities

Streaming

Yes

Push notifications

No

Extended card for signed-in callers

No

• https://adcontextprotocol.org/extensions/adcp

Security and formats

Requires

Not declared

Schemes

bearerAuth (unknown)

Accepts

text/plain

Returns

application/json

Skills

• Search Inventory search_inventory

  Discover mobile programmatic inventory across 600M+ devices and 500+ publishers; filter by category, geo, device, ad-type.

  inventory search discovery advertising
  2 examples

  • Find rewarded video inventory in US iOS games
  • List CTV inventory under IAB-9-30

  In: text/plain · Out: application/json

• Create Deal create_deal

  Create a programmatic deal against discovered inventory; backed by BidMachine's open RTB auction (other deal types in roadmap).

  deal create media_buy advertising
  2 examples

  • Create a deal for sports inventory in Q3
  • Set up an order for rewarded video

  In: text/plain · Out: application/json

• List Deals list_deals

  List active and historical deals for the requesting buyer agent.

  deal list advertising
  2 examples

  • Show my active deals
  • List all deals from this quarter

  In: text/plain · Out: application/json

• Activate Deal activate_deal

  Transition a deal from pending to active state, enabling delivery.

  deal lifecycle advertising
  2 examples

  • Activate deal BM-ADCP-XYZ
  • Go live on my new media buy

  In: text/plain · Out: application/json

• Negotiate Pricing negotiate

  Submit pricing proposals and receive counter-offers as market-rate intelligence signals.

  pricing negotiation intelligence advertising
  2 examples

  • Counter-offer at $5 CPM
  • What's the floor for this inventory?

  In: text/plain · Out: application/json

• Propose Deal propose_deal

  Start a multi-turn deal negotiation. Submit an offer and receive seller counter-terms plus a proposal id to refine or accept — no deal is minted until you finalize.

  negotiation proposal deals advertising
  2 examples

  • Propose a deal at $6 CPM for preferred banner inventory
  • Send a proposal: seat my-dsp, $5 CPM

  In: text/plain · Out: application/json

• Refine Proposal refine_deal

  Counter-offer on an active proposal; the seller re-negotiates and returns updated terms. Reference the proposal by its BM-PROP id.

  negotiation proposal counter-offer advertising
  2 examples

  • Refine BM-PROP-abc123 to $7 CPM
  • Revise proposal BM-PROP-abc123 — raise to $8

  In: text/plain · Out: application/json

• Finalize Proposal finalize_deal

  Accept a proposal's current terms and mint the deal. First accept wins; a second accept on the same proposal is rejected.

  negotiation proposal deals advertising
  2 examples

  • Accept proposal BM-PROP-abc123
  • Finalize BM-PROP-abc123

  In: text/plain · Out: application/json

• Get Delivery Metrics get_delivery

  Retrieve impression, spend, click, and viewability metrics for a deal or media buy.

  delivery reporting metrics advertising
  2 examples

  • How is my deal performing today?
  • Show impressions for the last 7 days

  In: text/plain · Out: application/json

• Get Audience Signals get_signals

  Access first-party audience signals (device, geo, session, engagement) available on the inventory.

  signals audience advertising
  2 examples

  • What signals are available for sports apps?
  • List geo signals for US inventory

  In: text/plain · Out: application/json

• Get Market Rate Intelligence get_market_rates

  Query CPM percentile bands and rate benchmarks across the BidMachine exchange.

  pricing intelligence rates advertising
  2 examples

  • What's the median CPM for US iOS rewarded video?
  • Show rate bands for sports inventory

  In: text/plain · Out: application/json

• Get Trust Score get_trust_score

  Retrieve a multi-signal trust score (fraud, schain, ads.txt, fidelity, latency) for inventory or placements.

  trust quality fraud advertising
  2 examples

  • What's the trust score for this app?
  • Show placement quality signals

  In: text/plain · Out: application/json

• Get Deal Health get_deal_health

  Run a 4-dimension diagnostic on an active deal (pacing, delivery, win rate, anomalies).

  deal diagnostics health advertising
  2 examples

  • Is my deal healthy?
  • Diagnose underdelivery on deal X

  In: text/plain · Out: application/json

• Simulate Auction simulate_auction

  Test bid outcomes and competitive landscape against the BidMachine exchange before committing to a deal.

  auction simulation intelligence advertising
  2 examples

  • Simulate a $4 CPM bid on US iOS games
  • What would I win at $6?

  In: text/plain · Out: application/json

• AdCP: comply_test_controller comply_test_controller

  AdCP conformance-harness controller (seeding + scenario control for graded runs).

  adcp media_buy advertising
  1 example

  • {"skill": "comply_test_controller", "parameters": {...}} as a message DataPart

  In: application/json · Out: application/json

• AdCP: create_media_buy create_media_buy

  AdCP media-buy creation (open-auction deals; idempotency_key required).

  adcp media_buy advertising
  1 example

  • {"skill": "create_media_buy", "parameters": {...}} as a message DataPart

  In: application/json · Out: application/json

• AdCP: get_adcp_capabilities get_adcp_capabilities

  AdCP capability discovery (versions, protocols, feature support).

  adcp media_buy advertising
  1 example

  • {"skill": "get_adcp_capabilities", "parameters": {...}} as a message DataPart

  In: application/json · Out: application/json

• AdCP: get_media_buy_delivery get_media_buy_delivery

  AdCP delivery metrics for media buys.

  adcp media_buy advertising
  1 example

  • {"skill": "get_media_buy_delivery", "parameters": {...}} as a message DataPart

  In: application/json · Out: application/json

• AdCP: get_media_buys get_media_buys

  AdCP media-buy listing for the authenticated buyer.

  adcp media_buy advertising
  1 example

  • {"skill": "get_media_buys", "parameters": {...}} as a message DataPart

  In: application/json · Out: application/json

• AdCP: get_products get_products

  AdCP product discovery — brief-interpreted or filtered catalog search, proposals, wholesale feed.

  adcp media_buy advertising
  1 example

  • {"skill": "get_products", "parameters": {...}} as a message DataPart

  In: application/json · Out: application/json

• AdCP: get_signals get_signals

  AdCP audience/contextual signal discovery.

  adcp media_buy advertising
  1 example

  • {"skill": "get_signals", "parameters": {...}} as a message DataPart

  In: application/json · Out: application/json

• AdCP: list_accounts list_accounts

  AdCP account listing for the authenticated buyer.

  adcp media_buy advertising
  1 example

  • {"skill": "list_accounts", "parameters": {...}} as a message DataPart

  In: application/json · Out: application/json

• AdCP: list_creative_formats list_creative_formats

  AdCP creative-format catalog for the exchange's placements.

  adcp media_buy advertising
  1 example

  • {"skill": "list_creative_formats", "parameters": {...}} as a message DataPart

  In: application/json · Out: application/json

• AdCP: preview_creative preview_creative

  AdCP creative preview rendering for a placement/format.

  adcp media_buy advertising
  1 example

  • {"skill": "preview_creative", "parameters": {...}} as a message DataPart

  In: application/json · Out: application/json

• AdCP: provide_performance_feedback provide_performance_feedback

  AdCP performance-feedback submission for a media buy.

  adcp media_buy advertising
  1 example

  • {"skill": "provide_performance_feedback", "parameters": {...}} as a message DataPart

  In: application/json · Out: application/json

• AdCP: sync_accounts sync_accounts

  AdCP account upsert (brand + operator; notification configs).

  adcp media_buy advertising
  1 example

  • {"skill": "sync_accounts", "parameters": {...}} as a message DataPart

  In: application/json · Out: application/json

• AdCP: update_media_buy update_media_buy

  AdCP media-buy update (budget, activation state, packages).

  adcp media_buy advertising
  1 example

  • {"skill": "update_media_buy", "parameters": {...}} as a message DataPart

  In: application/json · Out: application/json