# Put traffic evidence to work

Explore how identifying people, bots and AI agents can inform ad spend, lead acceptance, partner payouts and service access.

Each use case says how to start today. "Available with Expose" works with the Expose script now; "Discuss an integration" and "Exploring" are conversations about a workflow, not released products. Contact: support@doubleagent.so.

## Advertising

### Ad traffic quality

Understand automated impressions and clicks across your inventory. For ad networks and platforms serving ads through their own tags.

Decision: Which publishers and placements need review before you bill or credit an advertiser.

Status: Discuss an integration.

### Conversion quality

Separate automated activity from the signals you send to ad tools. For performance marketing teams and agencies running their own site tags.

Decision: Which conversions your ad tools should learn from, and how legitimate agents are treated.

Status: Available with Expose.

## Leads and partnerships

### Paid lead verification

Add automation evidence to lead acceptance decisions. For lead marketplaces, buyers and agencies paying per accepted lead.

Decision: Whether a lead is accepted, held for validation or disputed with its supplier.

Status: Discuss an integration.

### Affiliate payout verification

Add traffic evidence to commission reviews. For affiliate networks and brands with a review period before payout.

Decision: Which commissions need a closer look before they are paid.

Status: Discuss an integration.

## Payments and usage

### Chargebacks and card testing

Review automated checkouts before stolen cards become disputes. For merchants and payment teams taking cards through Stripe.

Decision: Which payments to review or step up with 3D Secure before you capture them.

Status: Available with Expose.

### Free-credit and API abuse

Investigate automated usage that consumes your service budget. For AI and SaaS teams offering free credits or costly operations.

Decision: Which accounts to review, limit or ask to pay, using the controls you already run.

Status: Discuss an integration.

### Paid access for agents

Explore charging authorized agents for valuable content or data. For data providers and publishers with material agents would pay for.

Decision: Whether a known agent can be offered paid, authorized access to a specific resource.

Status: Exploring.

## From evidence to a decision

1. **Observe the event.** A visit, form submission, click or API call, at a point you instrument.
2. **Attach the evidence.** A likely human, bot or agent label, with its confidence. Too little evidence stays unknown.
3. **Join the outcome.** Connect it to the lead, order, commission or usage record in your own systems.
4. **Apply your policy.** Your rules decide what happens. Automation alone does not mean fraud.

Start with Double Agent Expose for website traffic: https://doubleagent.so/install.md