# Double Agent for Lead generation

Leads from people, not form fillers.

Keep bot submissions out of your CRM and your cost per lead honest.

## What you get

- **A cleaner CRM.** The label rides into HubSpot and Mailchimp with each contact. See [HubSpot](https://doubleagent.so/docs/hubspot.md).
- **Form bots challenged.** Likely bots are challenged on lead forms. See [Clearance](https://doubleagent.so/docs/clearance.md).
- **Honest cost per lead.** Bot leads are held back from Meta, TikTok and Google Ads. See [Meta Pixel](https://doubleagent.so/docs/meta.md).
- **Agent leads, kept.** A lead sent by someone’s agent is tagged, so sales can decide. See [Verdict](https://doubleagent.so/docs/verdict.md).

## Default policy (profile `leadgen`)

| Action | Policy |
|---|---|
| `lead_form` | Challenge likely bots |

Set it with `data-profile="leadgen"`, or leave `auto` to let the script pick it from the page.

## Where the label goes

- [HubSpot](https://doubleagent.so/docs/hubspot.md)
- [Mailchimp](https://doubleagent.so/docs/mailchimp.md)
- [Meta Pixel](https://doubleagent.so/docs/meta.md)
- [Google Tag Manager](https://doubleagent.so/docs/gtm.md)
- [Wix](https://doubleagent.so/docs/wix.md)

## Install

Paste this to your coding agent:

```text
Install Double Agent on this site with data-profile="leadgen". Briefing: https://doubleagent.so/install.md
```