# Google Tag Manager

```js
dataLayer.push({ event: 'da_classified', da_class, da_agent, da_score, da_bucket, da_rec, da_verified });
// later, only if the verdict changed: { event: 'da_final', … }
```

1. Add a Custom HTML tag with the snippet, firing on Initialization, All Pages.
2. Create Data Layer Variables for `da_class` and `da_agent`.
3. Keep bots out of Ads with a trigger exception: `da_class` equals `bot`.

The push happens only when the container has loaded and analytics consent is granted.