# Media kit

> Logos, colours, fonts, social banners, class graphics, screenshots and ready-to-use descriptions of Double Agent. Everything in one zip: https://doubleagent.so/brand/doubleagent-media-kit.zip (about 6.6 MB).

## About Double Agent

### One line

Double Agent tells website owners which visitors are human, bot or AI agent, and passes that label to their analytics and marketing tools.

### Short, about 50 words

Double Agent labels every visit to a website as human, bot or AI agent, and names the agent when it can, such as ChatGPT Agent, Claude or Perplexity Comet. The labels go to tools like GA4, Meta, Shopify and Klaviyo. Installing takes one script and no account. It never blocks visitors by default.

### Long, about 130 words

Double Agent helps businesses see who is really on their website. One script labels each session as human, bot or AI agent, with the evidence behind the call, and names the agent when it can, such as ChatGPT Agent, Claude or Perplexity Comet. The labels go into the tools teams already use, including GA4, Meta, Shopify, Klaviyo and Mixpanel, so reports and ad spend can separate people from automation. Owners who claim their domain get HQ, a dashboard with live activity, sessions and the evidence for each verdict. Double Agent does not set cookies or store what people type, and it never blocks visitors by default. Its detection engine, Agent Detector, is open source under the MIT licence. Double Agent is made by Loopclub Ltd.

### Key facts

| | |
|---|---|
| What it does | Labels website visitors as human, bot or AI agent, and sends the labels to analytics, ad and customer tools. |
| Who it is for | Teams that run websites and need to tell people from automation: marketing, growth, product and fraud teams, and businesses whose customers send personal agents. PAP ready on day one. |
| Products | Expose (detection on your site), Identity (private beta), Registry (a directory of agents) and Analytics (for the agents you run). |
| Pricing | Free ($0, 1 GB of storage) or Paid ($100 a month, 10 GB of storage included (the month’s peak)). Every feature is on both plans; only storage differs. |
| Install | npx @doubleagent-so/cli init, or one script tag. No account needed to start. |
| Open source | Agent Detector, the detection engine, MIT licence: github.com/doubleagent-so/agent-detector |
| Website | https://doubleagent.so |
| Company | Loopclub Ltd |
| Contact | support@doubleagent.so |

## Logos

| Logo | For | SVG | PNG |
|---|---|---|---|
| Wordmark | For light grounds | https://doubleagent.so/brand/logos/logo.svg | [512](https://doubleagent.so/brand/logos/png/logo-512.png) · [1024](https://doubleagent.so/brand/logos/png/logo-1024.png) · [2048](https://doubleagent.so/brand/logos/png/logo-2048.png) |
| Wordmark | For dark grounds | https://doubleagent.so/brand/logos/logo-dark.svg | [512](https://doubleagent.so/brand/logos/png/logo-dark-512.png) · [1024](https://doubleagent.so/brand/logos/png/logo-dark-1024.png) · [2048](https://doubleagent.so/brand/logos/png/logo-dark-2048.png) |
| Mark | For light grounds | https://doubleagent.so/brand/logos/logo-mark.svg | [512](https://doubleagent.so/brand/logos/png/logo-mark-512.png) · [1024](https://doubleagent.so/brand/logos/png/logo-mark-1024.png) · [2048](https://doubleagent.so/brand/logos/png/logo-mark-2048.png) |
| Mark | For dark grounds | https://doubleagent.so/brand/logos/logo-mark-dark.svg | [512](https://doubleagent.so/brand/logos/png/logo-mark-dark-512.png) · [1024](https://doubleagent.so/brand/logos/png/logo-mark-dark-1024.png) · [2048](https://doubleagent.so/brand/logos/png/logo-mark-dark-2048.png) |
| App icon | Dark tile, for avatars and app stores | https://doubleagent.so/brand/logos/app-icon.svg | [512](https://doubleagent.so/brand/logos/png/app-icon-512.png) · [1024](https://doubleagent.so/brand/logos/png/app-icon-1024.png) |
| App icon | Light tile, for avatars and app stores | https://doubleagent.so/brand/logos/app-icon-light.svg | [512](https://doubleagent.so/brand/logos/png/app-icon-light-512.png) · [1024](https://doubleagent.so/brand/logos/png/app-icon-light-1024.png) |

- **Clear space:** Keep the height of one eye of the mask clear on every side.
- **Minimum size:** Mark: 16 px tall. Wordmark: 64 px wide.
- **Grounds:** Dark logo on light grounds, light logo on dark grounds. Use the file made for the ground.

Don’t:

- Stretch, squash or rotate the logo.
- Fill in the eyes. One stays round and one stays square, both cut out.
- Recolour it, and never in red.
- Retype the wordmark in a font. It is a drawing; use the file.
- Add shadows, outlines or effects, or put it on a busy photo.

## Colours

| Token | Role | Light | Dark |
|---|---|---|---|
| `--paper` | Page | `#FAFAFA` | `#000000` |
| `--surface` | Cards, code, inputs | `#FFFFFF` | `#0A0A0A` |
| `--ink` | Text, logo, primary buttons | `#171717` | `#EDEDED` |
| `--muted` | Secondary text | `#666666` | `#A1A1A1` |
| `--faint` | Tertiary text, comments | `#8F8F8F` | `#7C7C7C` |
| `--line` | Hairlines, frame | `#EBEBEB` | `#1F1F1F` |
| `--line-strong` | Button and window borders | `#D4D4D4` | `#2E2E2E` |
| `--hover` | Hover fills, tracks | `#F2F2F2` | `#1A1A1A` |
| `--blown` | "Cover blown" stamps only | `#B3202F` | `#EF4A5C` |
| `--logo-ink` | The logo files: dark ink / light ink | `#0B0B0C` | `#F4F4F2` |

Each class of visitor has one colour:

| Token | Role | Light | Dark |
|---|---|---|---|
| `--human` | Human | `#2E7253` | `#4FAE84` |
| `--human-soft` | Human tag fill | `#E3EDE7` | `#172A21` |
| `--bot` | Bot | `#5B626C` | `#8D949E` |
| `--bot-soft` | Bot tag fill | `#E6E7EA` | `#23262B` |
| `--agent` | Agent | `#8A6A1E` | `#C9A24A` |
| `--agent-soft` | Agent tag fill | `#F1E7CE` | `#2C2515` |
| `--gold` | Agent fills, with ink text | `#C9A24A` | `#C9A24A` |

- **Human:** A person at a browser.
- **Bot:** A script or crawler working on its own.
- **Agent:** An AI agent acting for a person.

As files: https://doubleagent.so/brand/colours.css · https://doubleagent.so/brand/colours.json

## Typography

| Face | Use | Licence |
|---|---|---|
| [Geist](https://fonts.google.com/specimen/Geist) | Headings, body and UI, weights 300 to 700 | SIL Open Font License 1.1, by Vercel |
| [Geist Mono](https://fonts.google.com/specimen/Geist+Mono) | Code, commands, file paths and numbers in data, 400 and 500 | SIL Open Font License 1.1, by Vercel |
| [Courier Prime](https://fonts.google.com/specimen/Courier+Prime) | Stamps only, such as "Cover blown", bold, in caps | SIL Open Font License 1.1, by Quote-Unquote Apps |

The wordmark is a drawing, not a font. Use the logo files.

## Social banners

| Banner | Size (px) | PNG |
|---|---|---|
| Profile avatar, all platforms (safe for a circle crop) | 1200 × 1200 | https://doubleagent.so/brand/social/avatar.png |
| X header | 4500 × 1500 | https://doubleagent.so/brand/social/x-header.png |
| LinkedIn company banner | 6768 × 1146 | https://doubleagent.so/brand/social/linkedin-company.png |
| LinkedIn personal banner | 4752 × 1188 | https://doubleagent.so/brand/social/linkedin-personal.png |
| YouTube channel banner | 5120 × 2880 | https://doubleagent.so/brand/social/youtube.png |
| Open Graph link card | 2400 × 1260 | https://doubleagent.so/brand/social/og.png |
| Instagram post: tagline | 2160 × 2160 | https://doubleagent.so/brand/social/ig-tagline.png |
| Instagram post: stat card (example figure) | 2160 × 2160 | https://doubleagent.so/brand/social/ig-stat.png |
| Instagram post: "Cover blown" dossier | 2160 × 2160 | https://doubleagent.so/brand/social/ig-dossier.png |
| Instagram or TikTok story | 2160 × 3840 | https://doubleagent.so/brand/social/story.png |
| Product Hunt thumbnail | 1200 × 1200 | https://doubleagent.so/brand/social/ph-thumb.png |
| Product Hunt gallery 1 | 2540 × 1520 | https://doubleagent.so/brand/social/ph-gallery-1.png |
| Product Hunt gallery 2 | 2540 × 1520 | https://doubleagent.so/brand/social/ph-gallery-2.png |
| Product Hunt gallery 3 | 2540 × 1520 | https://doubleagent.so/brand/social/ph-gallery-3.png |
| GitHub social preview | 2560 × 1280 | https://doubleagent.so/brand/social/github.png |
| GitHub: Agent Detector repository preview | 2560 × 1280 | https://doubleagent.so/brand/social/github-agent-detector.png |
| GitHub README banner (show it 800 px wide) | 4800 × 1440 | https://doubleagent.so/brand/social/github-readme.png |

## Class graphics

Human, bot and agent: icons, spots, illustrations and tags, light and dark, as SVG.

- **Icon:** 20 px and up. It takes the text colour, so set it in the class colour.
- **Compact icon:** 12 to 16 px, and inside tags.
- **Spot:** 40 to 72 px, for cards, empty states and headings. Linked marks an agent tied to the person it acts for.
- **Illustration:** 240 × 180, at least 160 px wide. Decorative: set the label next to it.
- **Tag:** 20 px (sm) or 24 px (md) tall, for places that cannot use our CSS.

- https://doubleagent.so/brand/classes/icon-human.svg
- https://doubleagent.so/brand/classes/icon-human-compact.svg
- https://doubleagent.so/brand/classes/icon-bot.svg
- https://doubleagent.so/brand/classes/icon-bot-compact.svg
- https://doubleagent.so/brand/classes/icon-agent.svg
- https://doubleagent.so/brand/classes/icon-agent-compact.svg
- https://doubleagent.so/brand/classes/spot-human-light.svg
- https://doubleagent.so/brand/classes/spot-human-dark.svg
- https://doubleagent.so/brand/classes/spot-bot-light.svg
- https://doubleagent.so/brand/classes/spot-bot-dark.svg
- https://doubleagent.so/brand/classes/spot-agent-light.svg
- https://doubleagent.so/brand/classes/spot-agent-dark.svg
- https://doubleagent.so/brand/classes/spot-link-light.svg
- https://doubleagent.so/brand/classes/spot-link-dark.svg
- https://doubleagent.so/brand/classes/illustration-human-light.svg
- https://doubleagent.so/brand/classes/illustration-human-dark.svg
- https://doubleagent.so/brand/classes/illustration-bot-light.svg
- https://doubleagent.so/brand/classes/illustration-bot-dark.svg
- https://doubleagent.so/brand/classes/illustration-agent-light.svg
- https://doubleagent.so/brand/classes/illustration-agent-dark.svg
- https://doubleagent.so/brand/classes/tag-human-sm-light.svg
- https://doubleagent.so/brand/classes/tag-human-sm-dark.svg
- https://doubleagent.so/brand/classes/tag-human-md-light.svg
- https://doubleagent.so/brand/classes/tag-human-md-dark.svg
- https://doubleagent.so/brand/classes/tag-bot-sm-light.svg
- https://doubleagent.so/brand/classes/tag-bot-sm-dark.svg
- https://doubleagent.so/brand/classes/tag-bot-md-light.svg
- https://doubleagent.so/brand/classes/tag-bot-md-dark.svg
- https://doubleagent.so/brand/classes/tag-agent-sm-light.svg
- https://doubleagent.so/brand/classes/tag-agent-sm-dark.svg
- https://doubleagent.so/brand/classes/tag-agent-md-light.svg
- https://doubleagent.so/brand/classes/tag-agent-md-dark.svg

## Product screenshots

Captured with sample data, in light and dark.

- HQ dashboard: https://doubleagent.so/img/hq-light.jpg · https://doubleagent.so/img/hq-dark.jpg
- Crawlers: https://doubleagent.so/img/portal/crawlers-light.jpg · https://doubleagent.so/img/portal/crawlers-dark.jpg
- Agent identity: https://doubleagent.so/img/portal/identity-agent-light.jpg · https://doubleagent.so/img/portal/identity-agent-dark.jpg
- Agent analytics: https://doubleagent.so/img/portal/analytics-overview-light.jpg · https://doubleagent.so/img/portal/analytics-overview-dark.jpg
- A conversation: https://doubleagent.so/img/portal/analytics-conversation-light.jpg · https://doubleagent.so/img/portal/analytics-conversation-dark.jpg
- Revenue: https://doubleagent.so/img/portal/analytics-revenue-light.jpg · https://doubleagent.so/img/portal/analytics-revenue-dark.jpg

## Using these files

- Use these files to write about Double Agent, link to it, or show that you use it.
- Don’t change the logo, combine it with your own mark, or suggest that we endorse you or your product.
- Figures in the social images are examples, not measurements. Screenshots use sample data.
- Double Agent and the mask logo belong to Loopclub Ltd. For anything else, ask us first.

Writing about us? Email support@doubleagent.so.